Concept to Product to Profit

Mr. Bill Seidel
President & CEO America Invents

Cerent Engineering Science Complex, Salazar Hall 2009A
4:00 PM

Abstract – Do you have a groundbreaking idea for a new product or service? Do you have a prototype and don’t know what to do next? If you’ve never run your own business, it may not be entirely clear if and how you can bring your innovation to the market successfully and reap the rewards. Do you set up your own business? Partner with someone? Pursue a license deal? What resources can help? Your journey begins with the recognition that ideas are plentiful and of little value, while successful products are rare and of great value. You must understand the product life cycle and be able to create a plan that will take you to your destination. Please join us to learn about the pathways and resources available to inventors, and begin to understand what it takes to reach success.

William Seidel. President and CEO of America Invents LLC, has over 30 years of experience in marketing and innovation. He has negotiated and executed license agreements with leading corporations and government entities. He has consulted for national laboratories on commercializing technology, and was a lecturer for 20 years at Berkeley teaching marketing, entrepreneurship & Innovation and at SF State teaching product design and product development. Bill is currently working on his forthcoming book, Productology.